15 - UK Tribes

From the www.uktribes.com website:
These are the tribes in the UK

I found that my audience member would be from the 'New Casual' tribe.

New Casual: Lads with passion for underground beats, understated fashion and going for a pint with the boys

Close to:
DIYers. Hipsters, Townies

Three key words:
Football, Chilling, Style

Another tribe would be 'Townies'

Laid-back and unassuming, Mainstream tribes are about the simple pleasures in life, from Friday nights out on the town to summer holidays in Magaluf. Ignore at your peril, the Mainstream wield power over the celebrity system!

Close to:

Three key words:
Normal Highstreet Local