Digipak Advertisement - Print Promotion

Although online promotion is important, and can be found on sites like Youtube, Facebook, other social networking sites, and the artists websites, it is also important to be published in print. The printed versions found in magazines and news articles can be highly detailed and can often include a review or criticism about the song. Magazines are read by a lot of young fans, and get passed around to all their friends, reaching  a large fan base.  Advertisements can be kept for weeks or months at a time, and can be read and re-read. Not only this, but the 'limited edition products', like pens, magnets and posters encourage the consumer to purchase the magazine. These products tend to last a long time, making sure that the name of the artist is not forgotten easily. 





Print can also include Biographies written by artists to tell the story of how they came to fame:

Digipak Advertisement #1 - Conventions of CD Advertisement

After researching the conventions, we found that we need to include the following on the advert:

1. Name of the Artist
2. Name of the Album
3. Release date
4. Main image
5. Artist website
6. Artist logo
7. Record Label Logo
8. Possible slogan 

As we can see, all the adverts above contain minimal text. They have one image in the background covering the entire page, a photo of the artist. The name of the artist and album is bold, and astounding, making it eye catching. They contain the website address of the artist. Along with he address is often the most popular song named on the front, allowing people who to associate it with that song. 

Ancillary Task #9 Audience Feedback

This is us asking friends on facebook what they thought of our digipak and the responses they gave us.

Ancillary Task #8 - Mock Digipak

We had to make a 6 side’s digipak for our album 'Afterglow'

The front cover is in big green letters 'Afterglow' the letters are done in green/yellow with a city themed background, attracting our audience. This front cover is a shot from our film. The letters are in big bold that take up the majority of the front cover to make it stand out, and we used a black background to also make the green/yellow letters. 

On the second page is a photo of Tamzene, our singer (Wilkinsons singer). She is the actress in the video also. We used that photo of her, because it is in a cool effect, and she is sitting at a piano with a microphone, which is what we have her doing in the video, this will appeal to an audience who will potentially buy the digipak album, and watch the video, and it gives then someone to relate to. As Wilkinson are an up and coming  band, audiences like to have a face that they can remember, Tamzene being in the digipak cover and in the video gives the audience something to remember them buy. 

We put a sparkler in there because the title of the Album and our song is 'Afterglow' and in the lyrics mentions glow/lights. This gives the audience something that makes the main single of the album memorable.

We used the Turntable (DJ system), in one of the pages in our digipak. This is to remind the audience that Wilkinson isn't just a singing band; Wilkinson is primarily a drum & bass band that make their own music and songs.

For the back cover. This is a track list. The front and back cover is the first thing people look at when they pick up a digipak album. To make it reasonably similar, we used the same green/yellow colours. We used different font for the back cover as we need it smaller, a bit more sophisticated and to give it panache. We used the logo tags at the bottom of the back cover, because these are companies that associate themselves with the band Wilkinson. Vevo are a company that associate themselves with youtube, one of the biggest websites used. Vevo promote music videos online, especially through youtube. This is Vevo’s link with Wilkinson on youtube:

https://www.youtube.com/user/WilkinsonVEVO

We took a random barcode of the internet, every digipak has a barcode for obvious reasons with buying in shops, so we thought we needed one on our digipak. Ram records are a company that strongly link themselves with the band Wilkinson. Ram records are primarily a drum & bass record company, you can find Wilkinson’s link with Ram records here : https://www.ramrecords.com/search/wilkinson

Itunes is probably the biggest digital way of buying music. You can buy Wilkinson songs and albums on Itunes, this is Wilkinson's link with Itunes:

https://itunes.apple.com/gb/artist/wilkinson/id3075647

This is the template we used to help create our digipak:

Ancillary Task #7 - Flat Plan Mock Up

This is a flat plan of our digipak

Ancillary Task 6 - CD Sales

Ancillary Task 6 - CD Sales

Over the past five years, CD sales have reduced by approximately 60% from around 750 million sales to 250 million sales a year. The invention of Apples famous internet store, iTunes and other download sites, are allowing people buy 'Singles' which has killed the music industry. It has allowed people to buy a song they want, instead of an entire album. Other applications like Spotify and SoundCloud have also contributed to the damage of the music industry. Not all downloads are legal. With easier and more reliable access to the internet, it has allowed 'Pirates' to illegally download songs, stealing from the pockets of the music artists.

Nowadays, artists are relying on platforms like Spotify and iTunes to exhibit their songs for them, while they take a percentage of the profits. This means that the advertising costs are reduced because the platforms will market it in some form, or it may even reach a 'Top 100' list.

Downloading music can be seen as a more convenient and environmentally friendly way of accessing music. It saves the company money, as they don't need to provide CD's and cases, however they need to maintain their sites. It also means that space doesn't need to do taken up for storage of CD's. Transportation costs and damage to the environment are reduced significantly as the product doesn't need to be transported to the purchaser.

Vinyls are coming back into fashion, in a small way. Recently within the last 10 years, the increased sales of vinyls has occurred. Moreover, classics like the Beetles. 

Final Edit - Afterglow

This is the final edit of the video 'Afterglow' we have added some more shots from the rough edit, we have also changed some of the colours in to black and white when appropriate, and we have made more lyrics flashing up.