17 - Institutions that produce and distribute music videos

Production - Music Videos are often produced by the record companies, for example, Afterglow was produced by the producer "Wilkinson" but the vocals were sung and recorded by Becky Hill. It was released on the 13th of October, 2013. However, on some occasions, the production of a music video is done by a third party company. Some musicians decide to have their song produced by independent production companies. This will be done to keep the originality of their ideas. 

Marketing - The labels that Afterglow by Wilkinson has are Ram records, Virgin EMI records and Hospital records which are big names especially Virgin. The way this was advertised was by it being and increasingly popular song and ended up on the top 40 most purchased songs for a little while. A channel on You tube called VEVO also advertised this on their channel so there was a lot of promotion for this and now currently has over 25 million views and still rising. iTunes also advertised this on their charts page.

Distribution - This is Wilkinson's (the artist of the song we are doing) Youtube page, this youtube page is distributed by 'Vevo'
You can get Vevo in the USA, Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain and the UK. You can access Vevo on the mobile web and every 'Apple' device and on 'Windows'. Vevo has over 50,000 videos available with google. According to the company profile its been ranked as the number one music platform on the web. On Vevo, they have music videos, original series, behind-the-scenes footage, live performances and interviews with artists.